Weekend Receipts: The Assistance Stays Afloat as Hurricane Irene Does Damage in the Box Office

New Yorkers might have been left not impressed through the magnitude of Hurricane Irene (less folks within the less fortunate metropolitan areas in her own path, let’s remember), however the much-over-blown weather event made indubitable mark elsewhere: completely across the nation in sunny Hollywood, where studio executives were likely cursing the title “Irene” because the box office tallies folded in. With 100s of theaters shut lower over the New England because of hurricane stress and ticket purchase deficits believed at $25 million, just how much did new releases Colombiana, Don’t Hesitate from the Dark, and Our Idiot Brother have the impact of Irene? 1. The Assistance Gross: $14,333,000 ($96,630,000) Screens: 2,778 (PSA: $5,159) Days: 3 (change: -28.4%) Tate Taylor’s adaptation The Assistance stored your hands on the main slot in the box office for that second week consecutively, because of strong person to person. (As well as in its third week, it’s already zoomed in front of poor Cowboys & Aliens in domestic box office.) Would this have still happened if New England urban-residents hadn’t been otherwise indisposed by Irene? Maybe. Colombiana also had the older, over-25 female demographic (as well as an passionate A- audience CinemaScore rating), squeaking out another place finish despite less strong forecasts… 2. Colombiana Gross: $10,300,000 (new) Screens: 2,614 (PSA: $3,940) Days: 1 … yet between your lackluster reviews, the lower theater count, along with a advertising campaign that managed to get to be yet another shoot ‘em up action movie (so it is, but nonetheless), Colombiana didn’t meet its potential. I am talking about, seriously, people — Zoe Saldana with semi-automatic guns and revealing clothes must have gained a lot more than $10.3M, but, just like The Assistance, person to person may help it recover in the second week publish-Irene. Obviously, there’s the problem of competition from in a few days’s other lady spy thriller starring a hot-bodied fan favorite — Helen Mirren within the Debt. But let’s not also overlook a few days ago’s rare triumph: Movies brought by minority female entertainers occupy the #1 and #2 slots, which’s worth honoring. 3. Don’t Hesitate from the Dark Gross: $8,689,000 (new) Screens: 2,760 (PSA: $3,148) Days: 1 Mediocre reviews also influenced the most recent offering from Guillermo del Toro, who created and co-authored the little one-oriented horror pic Don’t Hesitate from the Dark. Aaaaand then there’s the truth that the film, starring newcomer Bailee Madison and Katie Holmes, is definitely an R-ranked children’s pic too frightening because of its intended audience and too tame for those of sufficient age to purchase a ticket. 4. Rise from the Planet from the Apes Gross: $8,650,000 ($148,456,000) Screens: 3,374 (PSA: $2,564) Days: 4 (change: -46.3%) Apes rose… after which it fell, towards the tune of the whopping 46.3 % fall off. Ouch. Still, the primate reboot has raked in $148M ($271M worldwide) in the four-week run, overall the summer time having a respectable take. Time to begin the follow up! 5. Our Idiot Brother Gross: $6,588,000 (new) Screens: 2,555 (PSA: $2,578) Days: 1 It’s tough to say if the Paul Rudd-as-smart fool comedy would’ve worked out far better on the normal late-summer time weekend sans national calamity, nevertheless its $2,578 per-screen average (like a new film in wide release) states, most likely not. Or possibly if there’d been no Irene, all individuals not impressed New Yorkers might have take their finish around the globe prep money into being not impressed through the New You are able to-set pic, which gained a meh-level C- CinemaScore? We’ll don't know. (But most likely.) [Amounts via Box Office Guru]

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